about

Lombardia is a region fusing countless destinations, experiences, territories, and possibilities to entertain every visitor, whether you’re looking for sport, culture, or cuisine. One weekend just isn’t enough to uncover it all, which is exactly why we created the new #inLombardia365 project.

We’re taking off on a year long journey along with your favorite Italian and international instagramers, bloggers, and influencers to tell the stories of the wonders #inLombardia!

10 excursions within the territory and daily discoveries for 365 days, where bloggers, locals, ambassadors, and tourists will experience the Lombardy region without filters.

The goal of the project is to introduce Lombardia as a touristic destination, offering firsthand experiences and showcasing the region to target markets through international influencers.

In addition to local tourism boards and entities, Explora and the Regione Lombardia have collaborated with iambassador, a singular network of travel bloggers from all over world, as well as Instagramers Italia and Instagramers Lombardia.

Beyond increasing the awareness of #inLombardia, the project looks to give visibility to Explora and the Regione Lombardia, as well as our media partners and sponsors.